Creating artists identity

Name - Black The Ripper ( Dean West )

Record Label - Self Signed Black Magic Entertainment 

Song - Let Out My Pain

Information - Lives in London, his music is inspired by historical and often political figures such as Malcolm X and Martin Luther King, he is a hip hop and grime artist.



Colours and typography associated with them - Black, Blue, Red, White & Green 

 












These have been chosen because they are soft not sharp and the way that he raps is not harsh its soft but the truth and also the type of typography that i have chosen goes with the slow and calm. Theses are the types of colours and typography that I have chosen for my artist as black is representing the bad things that have happened throughout his life, the red is representing the death and blood he has seen throughout his life and finally the white is representing how he is trying to be a changed man and not sin anymore and try to do the best for him and his family.

Mise-en-scene which would feature in music video 

These are being used because the song is quite sad and dark so it makes the lyrics more explosive to the audience this also adds effect during the music video as it adds the type of effect of sadness and loneliness. These have also been used as during the music video it will represent what the artist is trying to portray to the audience about the world that we are living in and what people do or do not do to help.




Clothing 

These are being used as they are the typical type of clothing you see on a rapper and in my music video i would like to go for more of the urban look to create more of an atmosphere when shooting the music video, so that the audience can visually see what the artist is like and how he acts in the music video.

Who I would have play the rapper

The reason why I have chosen Michael is because his styles and characteristics are similar to a rapper and also because of his ethnicity he also dresses similar to the way that I want to make the artist look so it will be easy to access clothes and trainers as he already has the type of clothing needed for my music video.