During this week I have finished performing my pitch ( The video to this is also in my blog under the name Pitch Reflection )to the class this was so that when it came to choosing partners everyone knew who they have an idea of who they would want to work with for there music video, and also I have chosen who I want to work with for this music video project, I also made a video with my partner speaking about why we have decided to work with each other and why we would work well together ect.
The person that I have chosen to work with is Kori because he is reliable and we have easy access to each other ect. This fits in with the job roles as me and Kori discussed who would be doing what jobs and why for example I am the director as we decided to use my music video as I know how the music video is supposed to look and how the script will be for example what will happen in the intro and outro ect, this also fits in with the overall idea of the project as our music video ideas were quite similar so we also used some things that was in Kori's music video.
There was no problems that came up as it was easy to decide who's music video to do as there was more things to come up with in the music video script. My plans for the following week are to start and finish the music video script so that me and Kori have more time to shoot the shoots and also re-shoot shots if needed, also me and Kori will decide what shots we need and what shots we do not need to add into the music video script.
This is what me and my partner had to speak about during our short video.
This is also the short video of me and kori explaining why we decided to work together.
Sunday, 25 January 2015
Thursday, 22 January 2015
Wednesday, 21 January 2015
Pitch Reflection
My presentation
PowerPoint
Q&A
Questions
In my presentation I believe that I could have explained the creativity in my idea's more than I did and how original it was for example when I spoke about the conventions that I was going to use I did not think that I explained it as well as I should had and this meant that whilst I was answering the questions that the audience gave me I had to explain it in more detail so that they had more of an understanding of what I wanted my music video to look like. In my music video I think that I gave enough detail on how practical my ideas were as I explained how we would get to certain places and how I would coupe if something came up for example if one of my actors could not make it I would work around them so that we can film on the days that they can do. In my idea's about my music video I think that I could have given more detail about technicality, for example I spoke about varied camera language and different shot types but I felt like i cold have spoken more about where and when in my music video that I would use this and also how I would use this. In my PowerPoint I believe that I should have explained music video theory for example conventions and Goodwin in more detail because when I was explaining it I felt that it was quite vague in the way that I described which types of conventions that I would be using.
The strengths that the audience identified were that my target audience and interests for the target audience were appropriate the audience also agreed that the conventions that I was planning to use for example performance was good for my music video as they can visually see what the artist is like and also how they act. The audience thought that the practicality of my ideas were good as they could be done easily and without any problems they also thought that the creativity of my idea was good for example when i spoke about one of the lyrics (I learnt how to survive in year 5 ...) I said that I would have a shot of a child hustling for lunch money the audience agreed that i should have done this as they would then be able to visually see what the artist is rapping about.
The improvements that the audience identified were that instead of doing the whole of the chorus in the school studio to do it in the studio but have cuts to graffiti to get the atmosphere as alone and that they do not have anyone to go to ect. I also had another comment where Chloe asked if I would be able to expand on my locations instead of just using the studio and the backstreets this gave me time to think about what other locations i could possibly use throughout my music video to make it more interesting.
The changes that I would make due to the feedback I received are to add some more locations and also to have the cut away to the graffiti to also add to the atmosphere and the type of genre that I am doing I would also think about having in the 1st verse having the artist as a young person and then in the 2nd verse him being an adult and seeing the world as it is now and how it has not changed for him ect.
PowerPoint
Q&A
Questions
In my presentation I believe that I could have explained the creativity in my idea's more than I did and how original it was for example when I spoke about the conventions that I was going to use I did not think that I explained it as well as I should had and this meant that whilst I was answering the questions that the audience gave me I had to explain it in more detail so that they had more of an understanding of what I wanted my music video to look like. In my music video I think that I gave enough detail on how practical my ideas were as I explained how we would get to certain places and how I would coupe if something came up for example if one of my actors could not make it I would work around them so that we can film on the days that they can do. In my idea's about my music video I think that I could have given more detail about technicality, for example I spoke about varied camera language and different shot types but I felt like i cold have spoken more about where and when in my music video that I would use this and also how I would use this. In my PowerPoint I believe that I should have explained music video theory for example conventions and Goodwin in more detail because when I was explaining it I felt that it was quite vague in the way that I described which types of conventions that I would be using.
The strengths that the audience identified were that my target audience and interests for the target audience were appropriate the audience also agreed that the conventions that I was planning to use for example performance was good for my music video as they can visually see what the artist is like and also how they act. The audience thought that the practicality of my ideas were good as they could be done easily and without any problems they also thought that the creativity of my idea was good for example when i spoke about one of the lyrics (I learnt how to survive in year 5 ...) I said that I would have a shot of a child hustling for lunch money the audience agreed that i should have done this as they would then be able to visually see what the artist is rapping about.
The improvements that the audience identified were that instead of doing the whole of the chorus in the school studio to do it in the studio but have cuts to graffiti to get the atmosphere as alone and that they do not have anyone to go to ect. I also had another comment where Chloe asked if I would be able to expand on my locations instead of just using the studio and the backstreets this gave me time to think about what other locations i could possibly use throughout my music video to make it more interesting.
The changes that I would make due to the feedback I received are to add some more locations and also to have the cut away to the graffiti to also add to the atmosphere and the type of genre that I am doing I would also think about having in the 1st verse having the artist as a young person and then in the 2nd verse him being an adult and seeing the world as it is now and how it has not changed for him ect.
Sunday, 4 January 2015
Creating artists identity

Record Label - Self Signed Black Magic Entertainment
Song - Let Out My Pain
Information - Lives in London, his music is inspired by historical and often political figures such as Malcolm X and Martin Luther King, he is a hip hop and grime artist.
Colours and typography associated with them - Black, Blue, Red, White & Green


These have been chosen because they are soft not sharp and the way that he raps is not harsh its soft but the truth and also the type of typography that i have chosen goes with the slow and calm. Theses are the types of colours and typography that I have chosen for my artist as black is representing the bad things that have happened throughout his life, the red is representing the death and blood he has seen throughout his life and finally the white is representing how he is trying to be a changed man and not sin anymore and try to do the best for him and his family.
Mise-en-scene which would feature in music video


These are being used because the song is quite sad and dark so it makes the lyrics more explosive to the audience this also adds effect during the music video as it adds the type of effect of sadness and loneliness. These have also been used as during the music video it will represent what the artist is trying to portray to the audience about the world that we are living in and what people do or do not do to help.
Clothing
These are being used as they are the typical type of clothing you see on a rapper and in my music video i would like to go for more of the urban look to create more of an atmosphere when shooting the music video, so that the audience can visually see what the artist is like and how he acts in the music video.
Who I would have play the rapper
The reason why I have chosen Michael is because his styles and characteristics are similar to a rapper and also because of his ethnicity he also dresses similar to the way that I want to make the artist look so it will be easy to access clothes and trainers as he already has the type of clothing needed for my music video.
The reason why I have chosen Michael is because his styles and characteristics are similar to a rapper and also because of his ethnicity he also dresses similar to the way that I want to make the artist look so it will be easy to access clothes and trainers as he already has the type of clothing needed for my music video.
Thursday, 1 January 2015
Analysing my song
Song - Black The Ripper Let Out My Pain
Section 1 - Target Audience
The age for this song is from 18-28 as he speaks more about adult things for example government and politics. Are you the type to breeze out in a fight and leave your best friend there to get knifed people that are 12-15 are not really thinking about fighting or people getting knifed.
The gender for this song is more to the male side as he is speaking about his past and the male audience can relate more to the lyrics and the vibe of the song for example Am not ill rock without thinking twice swinging my arms and digging out eyes here he is speaking about fighting and mostly boys fight.
The interests of this song is government and politics as throughout the song he is speaking about how the world that we are living in is no good for him as they have let him down quite a few times so he does not rely on them any more.
The location of this song is world wide because he is not speaking about a specific place or country for example Were living in a world he says world not country, he is also saying that the country we are living in is bad and that the government are not doing anything to help.
The ethnicity is all as he does not speak or indirectly speak about a certain ethnicity.
Section 2 - Analysing lyrics
The lyrics are quite powerful as you can see that the rapper is speaking about his past an example of this is I learnt how to survive in year 5 hustling for meals every single lunch time this could mean that the rapper had a hard life and did not have much money ect so he had to beg for money on a daily to eat food at lunch.
Another example is My empty kitchen is caving my ribs in but it’s a way of live that I'm use to living these lyrics could mean that the rapper did not have a lot of food in the house or hardly any which meant that he did not eat but because it has been like this for so long he is used to it.
A third example is Were living in a world that’s scandalous black boys are acting like savages these lyrics could mean that whilst he is walking on the streets he sees black boys acting like animals and living on the streets.
Section 3 - Analysing music
The genre of this song is rap and you can see this through the beat of the song and also how the rapper is rapping, this links to the lyrics because most rap songs and rappers rap about there past and deep things and you can see that this rapper is rapping about his past because of this lyric I learnt how to survive in year 5 hustling for meals every single lunch time. This then shows the audience that the artist has had a bad upbringing and wants to share what he has learnt with his audience.
Section 4 - Analysing Tempo
The tempo of this song is quite slow and quite relaxing this connotes that the rapper wants a slow song so that his lyrics are more vibrant towards the audience and also so that the audience are more focused on what the rapper is speaking about. From the tempo of the song being slow this then makes the song more effective towards the audience as when they watch / listen to the song they can feel what the artist is rapping about.
Section 5 - How you would visually use this in a music video
I learnt how to survive in year 5 hustling for meals every single lunch time I would visually use this in a music video by having a young child in a school uniform with the camera filter as black and white going up to a group of people asking for money and then them saying no and turning there back to the other child.
My empty kitchen is caving my ribs in but it’s a way of live that I'm use to living for these lyrics i would have a person in a kitchen with nothing in the cupboards and nothing in the fridge.
For the chorus I'm high off tie this weed is slowly damaging my brain
I cry you cry where all humans everyone’s made the same
I try to survive and not make careless mistakes again so
I write memorise pick up the mic then let out my pain
I'm high off tie this weed is slowly damaging my brain
I cry you cry where all humans everyone’s made the same
I try to survive and not make careless mistakes again so
I write memorise pick up the mic then let out my pain i would have a boy in the studio rapping to this into the mic i would also have cut away's to graffiti and also shots of the actor walking / rapping to the camera on the street.
Throughout the first verse i would have the same boy walking through the streets at night rapping to the camera and also looking around like he does not belong in the world as throughout his lyrics he is portraying this to the audience.
Section 1 - Target Audience
The age for this song is from 18-28 as he speaks more about adult things for example government and politics. Are you the type to breeze out in a fight and leave your best friend there to get knifed people that are 12-15 are not really thinking about fighting or people getting knifed.
The gender for this song is more to the male side as he is speaking about his past and the male audience can relate more to the lyrics and the vibe of the song for example Am not ill rock without thinking twice swinging my arms and digging out eyes here he is speaking about fighting and mostly boys fight.
The interests of this song is government and politics as throughout the song he is speaking about how the world that we are living in is no good for him as they have let him down quite a few times so he does not rely on them any more.
The location of this song is world wide because he is not speaking about a specific place or country for example Were living in a world he says world not country, he is also saying that the country we are living in is bad and that the government are not doing anything to help.
The ethnicity is all as he does not speak or indirectly speak about a certain ethnicity.
Section 2 - Analysing lyrics
The lyrics are quite powerful as you can see that the rapper is speaking about his past an example of this is I learnt how to survive in year 5 hustling for meals every single lunch time this could mean that the rapper had a hard life and did not have much money ect so he had to beg for money on a daily to eat food at lunch.
Another example is My empty kitchen is caving my ribs in but it’s a way of live that I'm use to living these lyrics could mean that the rapper did not have a lot of food in the house or hardly any which meant that he did not eat but because it has been like this for so long he is used to it.
A third example is Were living in a world that’s scandalous black boys are acting like savages these lyrics could mean that whilst he is walking on the streets he sees black boys acting like animals and living on the streets.
Section 3 - Analysing music
The genre of this song is rap and you can see this through the beat of the song and also how the rapper is rapping, this links to the lyrics because most rap songs and rappers rap about there past and deep things and you can see that this rapper is rapping about his past because of this lyric I learnt how to survive in year 5 hustling for meals every single lunch time. This then shows the audience that the artist has had a bad upbringing and wants to share what he has learnt with his audience.
Section 4 - Analysing Tempo
The tempo of this song is quite slow and quite relaxing this connotes that the rapper wants a slow song so that his lyrics are more vibrant towards the audience and also so that the audience are more focused on what the rapper is speaking about. From the tempo of the song being slow this then makes the song more effective towards the audience as when they watch / listen to the song they can feel what the artist is rapping about.
Section 5 - How you would visually use this in a music video
I learnt how to survive in year 5 hustling for meals every single lunch time I would visually use this in a music video by having a young child in a school uniform with the camera filter as black and white going up to a group of people asking for money and then them saying no and turning there back to the other child.
My empty kitchen is caving my ribs in but it’s a way of live that I'm use to living for these lyrics i would have a person in a kitchen with nothing in the cupboards and nothing in the fridge.
For the chorus I'm high off tie this weed is slowly damaging my brain
I cry you cry where all humans everyone’s made the same
I try to survive and not make careless mistakes again so
I write memorise pick up the mic then let out my pain
I'm high off tie this weed is slowly damaging my brain
I cry you cry where all humans everyone’s made the same
I try to survive and not make careless mistakes again so
I write memorise pick up the mic then let out my pain i would have a boy in the studio rapping to this into the mic i would also have cut away's to graffiti and also shots of the actor walking / rapping to the camera on the street.
Throughout the first verse i would have the same boy walking through the streets at night rapping to the camera and also looking around like he does not belong in the world as throughout his lyrics he is portraying this to the audience.
Email Permission & Artist Contact
Black The Ripper - Let Out My Pain
https://www.youtube.com/watch?v=rE8FoUgf49o
The reason why i have chosen this song is because it is quite sad and relaxing and the lyrics are quite emotional.
The reason why i have chosen this song is because it is quite sad and relaxing and the lyrics are quite emotional.
Sexy Sexy ( All Up On Me) - Rudimental Ft Natalie May
https://www.youtube.com/watch?v=qfv44lEzOLU
The reason why i have chosen this song is because i like the beat as it is quite fast paced and i also like the lyrics.

I See You - Crazy Cousins
Ft Kimona
https://www.youtube.com/watch?v=XP4Br6btuEY
The reason why i have chosen this song is because the beat of the song and the lyrics.
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