Goodwin's Ideas about music video

Andrew Goodwin

Andrew Goodwin is a man that identified 5 key aspects of music video, his ideas were key things that distinguished a short film or a piece of animation from a music video. Goodwin published his ideas in a book called 'Dancing in the distraction factory music television and popular culture' which was published January 1992.

Illustrating - This is when a video directly corresponds to the lyrics (matches what is being sung) an example of this is Owl City - Fireflies as at the time code 0:27 he says eyes and there is an shot of a robots face, also as at the time code 0:29 you see when he sings firefly that on a black screen it says fireflies.





Amplifying - This is when the music video is designed to enhance the style and the mood of the song, an example of this is LMFAO - Party Rock for example at the time code 2:26 the beat is quite fast and all of the other dancers and main singers are all dancing quite fast which amplifies the feel and mood of the song, also the cuts from shot to shot are also quite fast which also amplifies the feel of the song.




Contradicting - This is when a music video deliberately goes against the mood of the song, for example if the song was sad then in the music video you would see some happy things going on, an example of this is 'The Story of Us' Taylor Swift , this is contradicting because at the time code 0:06 the beat is quite fast and sounds quite upbeat however in the shot Taylor Swift looks sad and depressed.

Voyeurism - This is were views get sexual pleasure through watching a music video an example of this is Nicki Minaj - Anaconda as at the time code 0:18 you see one of the other dancers bums as a close up on the screen this is a example of male viewers getting sexual pleasure from watching this shot and also at the time code 0:48 where Nicki Minaj and the dancers have just covered there top and bottom parts.







Star Persona - This is how the artist is represented an example of this is Beyonce 1+1 as at the time code 0:10 there is a shot of just beyonce which is happening throughout the music video, where the shots throughout the music video are just of beyonce's face or body parts.

Iconography - This is the use of certain images that trigger a broad association for example what types of clothing e.g Nelly with the plaster on his face. (Being able to identify the genre from the mis-en-scene, an example of this is Bow Wow ft Jagged Edge - My Baby from this music video you can see that Bow Wow is a rapper from the time code 0:14 were you see bow wow in a large basketball top with baggy sweatpants.

Intertextuality - This is were another media text refers to another media text - This is on type of music video that  inter-textually references movies, this copies the films camera styles or could be a direct copy of the film, for example Michael Jackson Thriller which is a copy of the film Night Of The Living Dead, you can see in the time code 3:17 that in Michael Jackson Thriller he uses the same part from Night Of The Living Dead from this time code 0:45 This is where both of the girls from MJ thriller and Night Of The Living Dead are running from a monster.This fits the style of homage as in the time code 8:04 of MJ Thriller you see that it has a similar scene to Night of the living dead at the time code of 1:08 as in the music video and the film both the male and female character are both trying to protect them self's from the zombies. The institution would do this so that the artist music video can be more entertaining and this can lead to the artists becoming more known to people that watch movies. The positive impact on the audience is that if they have seen the film Night Of The Living Dead then whilst they would be watching the music video Thriller they would then see some aspects from the film which connote to the audience that the artist is creative and imaginative. I could possible use this in my music video by having scenes or the same camera language from a film which could interest more than just the target audience.