Good & Bad Techniques

Large Number Of Cuts - This is were a music video has either a good amount of cuts during the music video or not enough cuts during the music video a good example of this is Ciara - I'm Out as during the music video there are multiple amount of different shot types and camera angles, for example at the time code 0:05 there is one shot of Ciara and then a few seconds later it is another shot of her doing something else at the time code 0:06. This effect is being used to make the music video more interesting and more entertaining. This technique is good because the video is not boring or dull it is very lively. The impact on the on the view is that they can engage more in the music video as it is not all one shot it is multiple shots. This represents the artist as it connotes to the audience that they are very creative in there music video.


A bad example of this is Shontelle - T-Shirt as throughout the music video the shot do not change that much for example at the time code 0:16 you see the same shot of her laying on the sofa for quite a while, this is being used because the song is quite slow and it would look weird if it had a lot of cuts. The technique of this was bad as the music video was quite boring and not interesting. The effect on the audience is that they would not be very engaged with the music video as it is not very exciting or enjoyable. This represents the artist as being quite creative but not as creative as she does not have as many shots to make the music video as interesting as it should be.

Special Effects  - Chris Brown Don't Think They Know ft. Aaliyah This music video has good special effects as during the beginning the people that are in the music video and also Chris Brown they are all black and white but there tops are red and blue at the time code of 1:09. This is being used because the song is sad and the red and black shows the different gangs (Crips & Bloods). The technique of this is good because the special effects set the atmosphere of the music video and how it is supposed to show respect to the famous people who have died e.g Aaliyah, this also makes the video interesting. The effect on the audience is that they would be quite engaged in the music video as it is interesting because of the different colours that are being used. This represents the artist as being very creative as the special effects that are being used represent something.

 Iron Maiden Can i play with madness - This is a bad example of special effects as at the time code 1:01 you see the clouds make a skull but it is not a good special effect. This is being used to make the music video more interesting to the audience and other viewers. The technique of this music video is bad as the special effects that are being used are quite bad as at the time code of 1:57 the skull in the book starts to move around and flash but it is not as good as it should be and it does not look good. The effect on the audience is that they would think the music video is quite interesting and different however they could also think that it is of a poor standard. The representation on the artist is that they are creative for using special effects and also they are imaginative.

Cutting To The Beat - Beyoncé  
1+1  This music video uses cutting to the beat good as near the middle of the music video were there is a thump sound and every time there is that sound the camera shot changes. This is being used so that it adds effect to the music video as it is quite slow and the shots are also quite slow. The technique of this is good as it is interesting to see that whenever the sound comes the shot changes. The effect on the audience is that they would want to watch the music video as it would not be boring. This represents the artist as being quite imaginative as they can change each of the shots on a certain instruments and not just whenever.

Nicki Minaj High School - This is a bad example of cutting to the beat as throughout the music video the shots change whenever. This is being used because the song is quite slow but fast. The technique of this is good as throughout the music video they have quite a few cuts so it makes up for them not cutting to the beat. The effect on the audience is that they would want to see what the music video is like and how good it is compared to other video's, they would also like to see if it is boring or dull. The representation on the artist from the audience would be that they are fun and creative and they have a lot of idea's for there music video's.


Varied Camera Language -
Paramore Misery Business This music video shows good camera language as throughout the music video the shots are constantly changing to something else, at the time code 0:15 you see the camera tilt down the main singers face. This is being used to engage the audience and keep the music video interesting. The effect on the audience is that the music video is effective and not boring as the shots and shot types are changing so there not all ways using a long shot or close up. The representation on the artist is that they are creative, imaginative and fun as the music video looks fun and not boring or dull.

White strips - Seven nation Army - This is a bad example of varied camera language as throughout this music video the shot stays the same it is just that the people and things are coming towards the camera. This is being used for creativity as it looks like the shots are changing however the things are just coming towards the camera. This technique is good and bad because it is interesting and creative however it could get boring. The effect on the audience is that they would be interested for a certain amount of time watching the music video however as it is the same thing throughout the music video it can get boring for the viewers. The representation of the artist is that they are creative in one way however they are also not creative. 

Green Screen - Jessie J Domino This is an example of a good green screen as throughout the music video at the time code 0:06 you see the background moving and it does not look like it is a green screen. This is being used because it makes the music video more interesting to watch and is also creative. This technique is good because it is creative and imaginative and is also quite unique compared to other music video's that the audience have previously watched. The effect on the audience would be that the music video is creative and interesting to watch and is not boring. The representation on the artist is that they are quite imaginative and have creative idea's for there music video's.

Neneh Cerry Buffalo Stance - This is a bad example of a green screen as when the background appears at the time code of 0:07 the singer looks like she has been placed onto the background and you can also see the outline around her body. This is being used to try and make the video more creative how ever it is not so good. This technique is bad as the green screen does not look professional as at the time code 0:24 you see the purple outline around her body of were they have tried to place the background behind her. The effect on the audience is that they could think that the music video is quite interesting however they could also think that it is quite badly produced. The representation on the artist is that they are creative for trying to do something different with there music video.

Lip-Syncing - usher climax  This is a good example of lip syncing as throughout the music video you see that Ushers lips are moving at the same time as he is singing for example the time code 0:16. This is being used to make it look like the artist is singing right there. This technique that is being used is good because the artist is singing at the same time as his mouth is moving. The effect on the audience is that they would believe that the artist is singing right to the camera and also that they are creative. The representation of the artist is that they are creative and that they are imaginative and that they can also lip sync good.

BLACK UMBRELLA Miley Cyrus - This is a bad example of lip syncing as at the time code 0:42 she is out of time when she is singing by a bit. This is being used because most music video's have been lip sung but in a better way. This technique is bad as when Miley Cyrus is singing on the song in the music video she is out of time and it looks strange. The effect on the audience is that the music video is bad as the artist is singing before the words have been said in the music video, this could then lead to more of the audience not wanting to watch that artists music video because they are bad. The representation of the artist is that they are not good at singing back to the camera however the music video in general is quite creative.