Music Video Outlets

Social Media - The social media outlets like Facebook and Twitter is something where artists can share their video's and know that their video's will then get shared by the audience that they have targeted the video towards, for example if somebody/ a fan was to watch the artists video on YouTube they could then share/ upload this video on to Facebook, which means that more people will view the music video. It is important to have multiple outlets so that more of the artists target audience would be able to see this where as if the artist only had one outlet it would take a while for the audience to see the music video, for example if Beyonce just put her music video drunk in love on Facebook or if her manager just placed it on Facebook the music video would not get as much recognition as her and the team would like as most of the audience would not see it. The positive impact the artist for using social media is that if their fans are following them they can keep the fans posted about new music video's and songs, but a negative on this is that the fans my not share the video which then means that the target audience that the artist was aiming at may not see the video. The positive impact on the record label for using social media is that if the music video is popular and the audience like it they will get more views on the video ad also more people would want to by the Cd's and the DVDs, a negative to this is the video could not be liked by the audience which could then lead to less people watching the video and wand wanting to buy the Cd's. The positive impacts that social media will have on the song is that if the video has a positive impact on the audience they will then share the video to bring the video's popularity up, a negative for this is that if the audience does not like the video that the artist has made, then they are more likely not to watch the video or listen to the song.The positive impact that social media will have on the audience is that if they like the video or share the video it will automatically pop up on to friends Facebook news feed which will then be easier to access than searching on YouTube, however the negative is that if the audience on the other hand do not like the video they are more unlikely to not share the video with their friends. The positive impact of Beyonce putting her music video onto a social networking site is that they music video would be spoke about a lot and would get shared quicker as most of her fans would follow her and see her new posts, the positive impact on the record label for putting Drunk in love on social networking sites is that they will get paid every time someone goes to watch the music video on YouTube. The positive impact on the song Drunk in love is that more people would watch the music video as people would be speaking about it on social network.

Mainstream TV - Mainstream outlets like BBC(1,2,3,4), ITV and Sky 1, help to promote artists music video's to make them more visible to the artists target audience, from using the mainstream television outlet this is makes the video available for more people to see it than just for the target audience for example on Alan Carr Chatty Man, when he interviewed Jessie J he asks her about her career and what she is doing and then after they have spoken for a while he then introduces the music video that he is going to show which is 'Bang Bang' from this being over a lot of outlets it is now number 1 in the UK. The positive impacts on the artist as when they are being interview they can then speak more about there albums and the music video's and where they can buy the albums and DVDs, however a negative is that the target audience that the artist has chosen may not be able to watch the programs at the time that it is on hence why it is good to have multiple outlets as the audience that can not watch the program can then go on to Facebook or YouTube to then watch the video. The positive impacts of mainstream TV on the record label is that if the artist gets more recognition they can then sell more of there albums and get more people to then view their video's, the negative on this is that if the people that are watching it do not really care about music then they will not get many more albums sold or video views. The positive impact on the song is that more people will know about the new song that has come out and will want to see the video so they will then search it up which will then lead to more views, however a negative is that if the target audience do not like the song then they will not want to watch the music video which will then mean that the music video will get less views. The positive impact that mainstream TV will have on the audience is that it is free of charge and also there is no Internet needed however a negative is that there are adverts and also the audience may not like the songs that are being played. The positive impact from using mainstream TV to promote the song 'Bang Bang' is that Jessie J would get more recognition from people that don't really watch music channels, it is also a positive impact on the record label as they can then get Jessie J to speak about the song 'Bang Bang' and why she decided to make it and also about her album and music video's that will be released. The positive impact on the song 'Bang Bang' would be that more people would know more about the song through watching a mainstream television channel, which would then mean that more of the audience and general public would want to watch 'Bang Bang' on YouTube to see the music video. 



Music Channels - Music channel outlets like Kiss and AKA help the artists music video become viral and be recognisable to the artists target audience, this then give the institution more chance to make profit from the views of the artists music video, for example when Ariana Grande's song and music video 'The Way' came onto the music channel kiss it started to get more known by the public and also by Ariana Grande's target audience and once this happened the music channel Kiss then started to play the music video more often as they knew that most of the general public enjoyed the video and the song. The music video for this song had gotten 100 million views on October 2nd 2013, which shows that having multiple outlets is better than one as you can get people to view the music video and also listen to the music video on multiple websites or TV programs ect. The positive impact that music channels have on the artists is that if the song and music video that the channel are playing is good then they will end up playing the song multiple times in a day so that more people will get to know the song instead of just the artists target audience, however a negative for this is that if the audience that are watching the channel do not like the songs/ music video's that they are playing the audience are more likely to switch the channel which means that the music channel will lose views which then means that they will then have to stop playing that artists song/ music video which will then mean that the artists music video will not get as much recognition as the artist would like. The positive impact that music channels have on record labels is that whenever the music channel play one of the artist music video they have to pay the record label for the public to see this, also by using music channels there is a wider target audience reached which then means that more people will find out about the artist and want to then watch the music video's and listen to the artists songs, however a negative to this is that when there are adverts and ect the host/ presenters of this can then say how bad the music video and song is which then means that more people are likely to think the same which then means that the record label would make a loss in profit. The positive impact that music channels will have on the song is if the music video and the song is good then they will play the music video and song more often than others so that the song and music video can become more public and get more views, however if the song and the music video are both bad then the music channel are less likely to promote it as much as if there was a better song and music video. The positive impact that music channels will have on the audience is that it is free to watch and the audience can also rewind or record this so it is kind of on demand which then means that they can keep up to date with new music video's and songs,however if the audience are watching and listening to the song then they wouldn't want there to be adverts in between every 2-3 songs as it would get quite annoying as you would then have to wait for the adverts to finish to watch and listen to the song/ music video. The positive impact that music channels have on Ariana Grande is that more people was watching her music video 'The Way' which made it very popular in the UK and US. The positive impact that music channels have on the record label is that when 'The Way' came out the music channels was playing this song often which meant that the music channels had to pay the record label every time they played the music video. The positive impact on the song 'The Way' is that more people than just the target audience are likely to watch the music channel to watch the music video.


Direct CD/ Special Edition CD/ DVD releases - These are DVDs of music video's these are for the audience that do not really use the Internet and do not really watch music channels, so when they buy this they can watch and listen to the artists songs and music videos whenever they want without any adverts, for example Michael Jackson has a DVD with his songs and the music video's to those songs. The positive impact on the Michael Jackson for using special edition Cd's/ DVDs is that if the public or Michael Jackson's target audience begin to buy his Number Ones then the sales will increase and then people would mention it to other people so then they would then want to buy this so they can watch the music videos

and listen to the songs for example 'Don't Stop Till You Get Enough', however a negative to this is that if the target audience or the public do not like the music or the music videos then Michael Jackson would not have made any sales from the special edition CD/ DVD 'Michael Jackson's Number Ones'. The positive impact on the record label by using this is that they can make more money by putting the special CD/ DVD 'Michael Jackson's Number Ones' on the market because if it is a well known artist like Michael Jackson as he has died they can sell this for even more money, however if the music video is bad then the audience are more likely just to buy an normal CD rather than the special one. The positive impact that Special Edition Cd's and DVDs would have on the song is that if the song is good and the audience also like the music video they are more likely to buy this so that they can watch the music video and listen to the song at any time they would like, however if the audience does not like the music video or the song they are more likely not to buy any and just to hear or watch it if it comes on the TV. The positive impact that this has on the audience id that the audience can watch video's that have never been seen by other people and they can also watch the music video as well as listening to the song however a negative to the audience is that they could think that these special edition things are quite expensive and would just prefer to watch the music video's and listen to them online. The benefits from this is that as Michael Jackson is dead the record label can now sell his CD's and DVD's for more money than before. 


Streaming Websites - Streaming websites such as YouTube, can help the artists music video to become more popular and know around the world, for example Psy was an unknown artist but because of his music video and song his music video and song became viral, which then gave him 2,128,755,923 on this music video, streaming websites are also very good as they are on demand so you can watch a music video when ever you wanted to. The positive impacts of streaming websites on the artists is that the music video can be seen by millions of people which would means that not only the artists target audience would have seen the video but it would be open to a wider audience, however if the artists target audience and general public do not like the music video they will not get many views and the song will not be as viral as they would hope for it to be. The positive impact on the record label is that if the artists music video is like and enjoyed and they get thousands of views the record label will then start to get payed for the audience who watch it, however if the audience want to watch the video before it is out most people will have leaked the video so the record label will not make any money from the audience watching the music video or listening to the song. The positive impact that streaming websites will have on the song is that if the song is good and the audience also like the music video then more people will then watch the music video on YouTube which will then mean that the video will get more views, however if the audience do not like the music video or the song, the song will not get listened to and the video will not get watched which means that the video will have few views. The positive impact that streaming websites will have on the audience is that it is free to watch, so they will not have to pay to buy the DVDs or special edition Cd's, and it is also on demand so the audience can then watch the music video when ever they like, however if the music video that the artist target audience would like to watch has some explicit content then there is an age restriction which then means that you would have to have a YouTube account that is over a certain age to watch the music video. The benefits of putting Pys's music video on YouTube is that more people around the world would share this music video and put it onto there YouTube page, this then makes Psy more recognisable to the general public ect. The positive impact on the song Gangnam style is that more people would want to watch the music video to see what everyone is speaking about. 

Downloads ( Legal & Illegal ) - Downloading websites such as pirate bay and tubbidy which allow you to download music video's for free, which then means that the audience can watch this video on demand as it would be on there laptops or phones ect. The positive impact on the artist from using downloads is that from the target audience downloading the music video's the target audience could then use word of mouth to promote the video which means that more people including the target audience will know about the music video and song which means that the artists music videos and songs can be open to a wider target audience however if the target audience do not like the music video or song they are then less likely to download the video and less likely to speak about the artists music video to people. The positive impacts on downloads on the record label is that if the audience start to download the music video they can make money from them downloading it, however if the audience are using illegal downloading websites the record label are making a loss of money as they are not downloading it from a website that the record label has set up. The positive impact that downloading websites have on the song is that if the song is good the the audience will want to download the music video and will then speak to there friends about it and they would listen to it and then download the music video, however if the song is not good then the audience will not download the music video or speak to there friends about it. The positive impact on the audience is that they are downloading and listening to the music video for free and they can also watch this on demand as they would have it on multiple devices, however if the audience decide to download from a legal website downloading the music video can quite expensive.

Artists Websites - Artists websites such as Beyonce's are made so that there fans can keep updated with new songs and music video's and also buy the music videos and songs, for example on Beyonce's website she has a page of all of her music video's were you can buy them and also watch them. This is a positive impact on Beyonce for having a website is that her music videos can become more known to a wider audience if her target audience spoke about it to more people, however if the music video is not liked by the target audience then it will not be bought and her videos like 1+1 and Best Thing I never Had will not be known by people outside of there target audience. The positive impact on the record label is that they can make money of the audience buying the music videos and also from concerts ect, however the record label could also loose money as the audience could then decide to just download the music video's like Drunk In Love for free instead of paying for it on Beyonce's website. The positive impact on the song for example Countdown is that if the song and the music video is good then the audience are more likely to download a better copy of the music video from the artists website and then speak to there friends about it however if the song and music video is not good then the audience are less likely to buy the video and speak there friends about it. The positive impact on the audience is that they can download the music video as well as finding out more about tickets and concerts and when Beyonce has new music video's coming out, however if the audience do not like the music video or song they are less likely to buy the music video or find out about concerts and ect. The benefits for any artists for having a website is that there fans and general public can buy and also keep up to date with what that particular artist is doing.